Skip to content

Marketing Mix Definition

Marketing

08 Oct 2019 • 1 min read •

Austin Shong

What is Marketing Mix?

Marketing mix definition: marketing mix refers to the combination of factors a brand can manipulate to effectively reach its target audience.

Marketing mix was a term first used by Jerome McCarthy in 1960s. It outlined the four factors that a brand can control – also known as the “4Ps” – that are integral to marketing:

  1. Product: what a brand is selling
  2. Price: what the product costs
  3. Place: where customers can find the product
  4. Promotion: how the product is targeted to customers

For example…

  • Product: Apple MacBook Pro
  • Price: $1500
  • Place: Apple store, Best Buy, Amazon
  • Promotion: TV ads

Each of these forms a foundational aspect of marketing. A brand’s product needs to be good, correctly priced, easy to find, and targeted to the right audience.


Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Popularity of the term Marketing Mix


Concept related to Marketing Mix

  • Customer insight
  • Direct marketing
  • Media mix

Additional resources about Marketing Mix


Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.
Path
In need of a better way to manage your social media?