Skip to content

Media Mix Definition

Marketing Definitions

14 Aug 2019 • 1 min read • Austin shong

Media Mix Definition

What is Media Mix?

Media mix definition: media mix refers to the channels a brand uses to reach its audience.

The channels in a media mix can include – but are not limited to – any combination of the following:

Brands choose their media mix based on demographic data, buyer personas and existing customer insights.

This enables them to create a media mix that ensures their brand or marketing message is effectively received, in the correct context, by their target audience.

Brands can adjust their media mix depending on the sub-section of an audience they want to reach. This is a process called media planning.


Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Popularity of the term Media Mix


Concept related to Media Mix


Additional resources about Media Mix

Path
In need of a better way to manage your social media?