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Paid Reach Definition


17 Dec 2019 • 1 min read •

Austin Shong

What is Paid Reach?

Paid reach definition: paid reach refers to the number of people who see a paid social media post in their news feed.

Paid reach options allow brands to purchase increased exposure for their social media updates. They will often display to users with the term “sponsored” on them.

Paid reach comes in a number of different forms including – but not limited to – the following:

  • Facebook’s “Boost Post”
  • Instagram’s “Promote”
  • LinkedIn’s “Sponsored Content”

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