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Organic Reach Definition

Marketing Definitions

14 Nov 2019 • 1 min read •

Austin Shong

Organic reach definition: organic reach refers to the number of people who see a social media update without paid promotion.

Organic reach is decided by a platform’s internal algorithm and based on a large number of factors, most of which are only known to the platform’s employees.

There are a number of factors, however, that can prevent a marketer from achieving good levels of organic reach, such as:

  • Clickbait
  • Explicit content
  • Low-quality content

Marketers have often criticized social networks for reducing organic reach in recent years. However, many people see it as a necessary way for them to survive.

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