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Cost Per Mile Definition

Marketing Definitions

08 Oct 2019 • 1 min read • Austin shong

Cost Per Mile Definition

What is Cost Per Mile?

Cost per mille definition: cost per mille (CPM) – also known as cost per thousand – is a metric used to measure the price of an advertisement per one thousand impressions or clicks.

Cost per mille is the default pricing strategy for most modern forms of self-serve advertising.

Brands who spend on cost per mille advertising are paying for the advertiser’s ability to expose them to one thousand people.

“Mille” is the Latin word for one thousand.

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