Brands
26 Jul 2020 • 7 min read
Brand Trust: How to Earn, Measure, and Protect It
Brand trust is earned when people see a company do what it said it would do. It is not a slogan, a campaign them...
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Brands
07 Jun 2020 • 6 min read
Digital Transformation: How To Future-Proof Your Business, Right Now
We all live in the digital age, so no matter the size, industry, or age of your organization, you need to adopt ...
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Brands
31 May 2020 • 7 min read
Defensive Marketing: How to Protect Your Brand and Market Position
New brands are appearing on the market every day. While some bring fresh new products, many are hoping to usurp...
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Brands
25 May 2020 • 5 min read
Brand Relevance: How to Emotionally Engage Your Audience
If digital natives have taught us one thing, it’s that they love brands but hate advertising. As such, building...
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Brands
11 Feb 2020 • 6 min read
What Is Goodwill? Accounting, Brand Value, and How to Build Trust
Goodwill is often used as shorthand for a strong brand. In accounting, it means something much more specific. T...
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Brands
28 Jan 2020 • 10 min read
Brand Authority: The Definitive Guide
Ever wonder how some brands just get it? Why they’re the ones we trust, while others fade to the background? 20...
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Brands
21 Jan 2020 • 5 min read
The Rise Of Direct-To-Consumer Brands
Your customers are looking for connection. They want to: Buy from brands who get them Feel their purchase is a...
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Brands
15 Oct 2019 • 1 min read
Glocal Marketing Definition
What is Glocal Marketing? Glocal marketing definition: glocal marketing is a term that combines “Global” and “Lo...
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Brands
17 Jul 2019 • 5 min read
Brand Governance: 6 Guidelines To Better Manage Your Brand
Brand governance has always been a rigid term. When you hear it, the words “enforce,” “impose,” or “control” ar...
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Brands
05 Jun 2019 • 6 min read
Brand Integrity: How To Earn & Keep Trust From Your Customers
Do you know what influences a brand’s success more than money or growth? Trust. Consumer trust is what makes ev...
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