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Targeting Definition

Marketing Definitions

13 Aug 2019 • 1 min read • Austin shong

Targeting Definition

What is Targeting?

Targeting definition: targeting is an advertising process that enables a brand to select the characteristics of the potential customers they want to reach.

Targeting is an integral function of self-serve advertising platforms like:

It allows brands to create “audiences” based on a wide-ranging, but specific, set of factors.

Depending on the advertising platform this can include:

  • Demographics: age, gender, location, etc.
  • Psychographics: beliefs, hobbies, interests, etc.
  • Behavior: past purchases, site visits, content interactions, etc.
  • Keywords: exact match, broad match, partial match, etc.
  • Lookalikes: based on previously successful audiences

These can all be used in conjunction to create hyper-specific variations, too.

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