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Ad Extensions Definition

Marketing Definitions

13 Aug 2019 • 1 min read • Austin Shong

Ad Extensions Definition

What are Ad Extensions?

Ad extensions definition: ad extensions refer to additional business information a brand can include in their ad; this is usually done free of charge.

Ad extensions typically refer to information such as:

  • Addresses
  • Phone numbers
  • Social media profiles
  • Website links

For example:

Domino’s uses Google Ads to target people in their local area and include their:

  • Phone number
  • Address
  • Opening times
  • Menu
  • Prices

This information improves the customer experience and could help them win the customer’s click over a competitor.

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