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Reddit Ads Definition

Marketing Definitions

13 Nov 2019 • 1 min read • Austin Shong

Reddit Ads Definition

What are Reddit Ads?

Reddit ads definition: Reddit ads are a function of the Reddit platform. They allow advertisers to create display ads for Reddit’s users.

Reddit ads come in the form of promoted posts. They are placed within Subreddits – Reddit’s community forums – and look like the platform’s standard posts:

Reddit ads can be targeted in a number of different ways:

  • Subreddit targeting: to people in specific communities
  • Locations: to people in specific real-world locations
  • Demographics: to people fitting a certain description

There are two forms of advertising depending on a brand’s budget:

  1. Managed: this requires a $30,000 per quarter budget
  2. Self-serve: this requires a minimum $5 budget

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