Skip to content

Content Optimization Definition

Marketing Definitions

16 Aug 2019 • 1 min read • Austin shong

Content Optimization Definition

Content optimization definition: content optimization is the process of editing and formatting content to ensure it can optimally be distributed to, and consumed by, the target audience.

Content optimization revolves around three concepts:

  1. Consuming: can the audience effectively view the content?
  2. Finding: can the audience effectively find the content?
  3. Sharing: can the audience effective share the content?

The level of content optimization needed will vary depending on the piece of content and its intended use – videos vs. blog posts, for example.

However, there are content optimization elements that assist with all three, such as utilizing:

  • Relevant keywords
  • Relevant tags
  • Error-free HTML code
  • Mobile-friendly designs
  • SEO best practices

Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Popularity of the term Content Optimization

Concept related to Content Optimization

Additional resources about Content Optimization

Loomly is the ultimate Brand Success platform that helps your marketing team manage, nurture and amplify your communication on social media. Start your 15-day free trial now.
In need of a better way to manage your social media?