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Context Search Definition

Marketing Definitions

16 Oct 2019 • 1 min read • Austin shong

Context Search Definition

Context search definition: contextual search refers to the ability of search engines to display results based on the user’s wants, needs, and previous behaviors.

Contextual search aims to provide more accurate results and a wider range of sub-topics to explore.

For example:

A user searching for “Flights to New York” in Google would be able to see:

  • Flights times
  • Flight costs
  • Flights from their nearest airport
  • Relevant comparison sites
  • Relevant FAQs

This helps a user to quickly find a solution to their query, even if the initial intent of a search is not clear.

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