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Long Tail Keywords Definition

Marketing Definitions

22 Nov 2019 • 1 min read • Austin shong

Long Tail Keywords Definition

What are Long Tail Keywords?

Long tail keywords definition: long tail keywords are search engine queries that contain three or more words; they make up around 70% of all searches.

Long tail keywords receive less traffic but they have higher levels of commercial intent and less overall competition.

This makes them more efficient – and profitable – for website owners to use when optimizing their content.

For example:

Ticketmaster could generate a lot of traffic by targeting short tail keywords like:

  • Drake concerts
  • Drake tickets
  • Drake tour

But the intent is not clear – “tour” could mean the last one, this current one or the next one – and the competition will be high.

However long-tail keywords like these:

  • Drake tickets for Miami concert
  • Buy Drake tickets for Florida shows
  • How much are Drake concert tickets

Have a much clearer intent, less competition, and are therefore more likely to convert.

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