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Early Adopter Definition

Marketing Definitions

13 Nov 2019 • 1 min read • Austin Shong

Early Adopter Definition

What is an Early Adopter?

Early adopter definition: early adopter refers to a person who is willing to try a new product, service or brand ahead of others.

Early adopters are at the start of what is knows as Roger’s bell curve, that details how different innovations are adopted over time:


Early adopters often see their ability to see, and willingness to use new products, as a sign of their status within a chosen community.

They often pay more for products, but also provide feedback that helps shape the future of the product, service or brand.

For example:

People who bought Apple’s first-generation iPhone would be considered smartphone early adopters.

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