Tracking Pixel Definition
What is a Tracking Pixel?
Tracking pixel definition: a tracking pixel is a a piece of HTML code contained in websites or emails to track user behavior.
Tracking pixels aim to provide analytical data like:
- Bounce rates
- Clicks
- Conversions
- Open rates
- Pages visited
Marketers can then use the data to inform and improve their campaigns.
For example:
GQ magazine uses a tracking pixel on their website to see how many articles the average user reads before leaving their website.
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Additional resources about Tracking Pixel
- What is a Tracking Pixel—Explained in 800 Words or Less
- How to Easily Install Tracking Pixels on Your Website With Google Tag Manager
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