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Tracking Pixel Definition

Marketing Definitions

13 Nov 2019 • 1 min read • Austin shong

Tracking Pixel Definition

What is a Tracking Pixel?

Tracking pixel definition: a tracking pixel is a a piece of HTML code contained in websites or emails to track user behavior.

Tracking pixels aim to provide analytical data like:

Marketers can then use the data to inform and improve their campaigns.

For example:

GQ magazine uses a tracking pixel on their website to see how many articles the average user reads before leaving their website.

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