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Schedule and Auto-Post Facebook Reels with Loomly

Loomly News

01 May 2023 • 2 min read •

The Loomly Team

Facebook Reels direct publishing is now available to all Loomly users! You can now schedule your Facebook Reels (just like Instagram Reels), then sit back and relax as your video automatically posts at the time you selected.

Reels are entertaining, immersive videos where you can creatively express your brand story, educate your audience, and get discovered by people who may love your business. Unlike Facebook Stories, Reels won’t disappear after 24 hours.

Here is a video walkthrough of how to schedule and auto-publish Facebook Reels with Loomly:

For more information on scheduling Reels with Loomly, check out our Help Center.

Manage all your social media accounts in one place.

Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.

Why should you consider Facebook Reels for your business?

The best part about Reels is that you don’t need a production studio to create them. In fact, the best performing Reels are often the most authentic, genuine, and human-centric. People want to hear from real people, not brand content that feels like an advertisement.

Other advantages to Facebook Reels include:

Reach larger audiences: Posting Reels increases your chance of getting discovered and reaching even more fans on Facebook and Instagram than standard posts.

Easy content repurposing: Easily repurpose your videos across all your social media channels, including YouTube, TikTok, and Instagram. You can schedule and auto-post to each of these platforms with Loomly!

Turn organic content into ads: If an organic Reel performs well, that’s an excellent indicator of paid success. You can easily “boost” your best Reels to exponentially increase your reach and drive clicks to your website.

Getting creative: They’re simply fun to make. Remember: if you’re having fun, your audience will too.

How to create engaging Reels

As mentioned above, authenticity is key. Humans want to hear from the humans behind your brand. Be vulnerable. Be yourself. Because nobody else can be you!

Here are a few simple Reel ideas to get started – be sure to constantly experiment and double down on what gets the most engagement from your audience:

  1. Share “a day in the life” or behind the scenes look at how you and your team work together.
  2. Share industry tips & tricks that you wish you knew earlier in your career.
  3. Share the story of how you got started and why you’re passionate about what you’re building.
  4. Discuss a new trend or noteworthy news in your industry.
  5. Showcase your products and services. Definitely mix in promotional content, but show it in action and focus on how it can help your potential customers!

Requirements for Facebook Reels Direct Publishing

Due to limitations with Facebook’s API, there are requirements for Reels that can be automatically published:

  • Aspect ratio must be exactly 9:16
  • Minimum width of 540px
  • Minimum height of 960px
  • Minimum FPS of 24, maximum 60 FPS
  • Minimum duration of 3 seconds and maximum duration of 90 seconds

Note: Videos that do not fit these requirements will need to be manually published.

Where else can you schedule videos with Loomly?

With Loomly, you can easily schedule and auto-post repurposed content across multiple platforms, including:

Ready to try Loomly for yourself? Start Your Free Trial Today!

Stay tuned for more! 👀

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