Instagram Creator accounts can schedule and automatically publish supported Instagram content with Loomly when they are connected through an associated Facebook Page. The important exception is Stories: Creator accounts cannot automatically publish Instagram Stories through Loomly.
Creator, Business, and Personal accounts in Loomly
Instagram offers two professional account types: Business and Creator. Loomly supports both when they are connected through a Facebook Page. A Personal account can also be added by username, but that connection has limited features and requires manual publishing with a reminder.
- Business account: a professional account type for businesses and organizations.
- Creator account: a professional account type for creators and public figures.
- Personal account: can be connected by username for reminder-based publishing, not direct publishing.
You do not need to change a Creator account to a Business account to schedule supported Feed posts, carousels, or Reels. However, Product Tags are a Business-account feature in Loomly and require an Instagram shop.
Connect a Creator account through its Facebook Page
- In Loomly, open the calendar where you want to schedule Instagram content.
- Go to Calendar Settings and open the Social Accounts tab.
- Select Instagram and choose Connect.
- Select the Facebook Page associated with the Creator account.
- Select Create Connection, then confirm that the Creator account appears in the calendar's Social Accounts list.
A page connection gives Loomly access to the automated publishing features available for that professional account. If the Creator account is not associated with a Facebook Page, select the username connection instead, then plan to publish each post manually from Loomly's reminder.
What a connected Creator account can schedule
For a Creator account connected through its associated Facebook Page, Loomly can schedule eligible Feed content, including single-image or video posts, carousels, and single-video Reels. You can prepare the Instagram-specific caption and media in Fine-tune Content, then schedule the post once it passes Loomly's media validation.
Loomly also supports Instagram features such as location tags, user tags, Collab posts, and first comments where the selected post type and the connected account are eligible. Instagram's API and media requirements still apply, so Loomly may direct you to manual publishing when a post cannot be automatically published.
The Creator account Story exception
Instagram Creator accounts cannot automatically publish Stories through Loomly. You can still draft and schedule the Story in Loomly, then use the publish reminder to finish publishing it in the Instagram app.
There are two related Story limits to remember:
- For accounts that can automatically publish Stories, automated publishing supports one image or one video per Story.
- The Instagram Stories API does not support a caption in the normal caption field. For stickers, native Story tools, or a caption workflow that needs the Instagram app, use manual publishing with a reminder.
How to schedule a Creator account post
- Create a new post in the relevant Loomly calendar and select Instagram.
- Add the media and choose the intended Instagram post type: Feed post, carousel, Reel, or Story.
- Open the Instagram Fine-tune Content panel to review the channel-specific caption, media, and available options.
- Check the publishing method. Loomly will show when a post must be published manually because of the account connection, the post type, or media requirements.
- Schedule the post or submit it for approval.
For a Creator Story or any username-connected account, select the reminder-based publishing path and keep the Instagram app available when the reminder arrives.
When to use a manual publishing reminder
Use a reminder whenever you need Instagram-native controls that are unavailable through the publishing API, when the media does not meet automated publishing requirements, or when the account is connected by username. This keeps the post in the Loomly calendar while leaving the final publishing step in Instagram.
Connection checklist
- Use the Facebook Page connection for automated publishing to a Business or Creator account.
- Use a username connection only when reminder-based manual publishing is acceptable.
- Plan Creator account Stories as manual reminder posts.
- Confirm the selected media and post type before scheduling.
- Use a Business account with an Instagram shop for Product Tags.
