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How to Mention LinkedIn Page Followers in Loomly

Loomly News

22 May 2023 • 1 min read •

The Loomly Team

Add a LinkedIn profile mention from the post editor by selecting an eligible Page follower from the @ suggestions. Review the selected mention in the post text before you save, schedule, or publish the post.

Follower suggestions apply to a connected LinkedIn Company Page. Connect the Company Page that you will publish to; LinkedIn requires at least Content Admin access to connect a Company Page.

How to mention LinkedIn Page followers

  1. Connect the LinkedIn Company Page you will publish to.
  2. Create or edit a LinkedIn post in Loomly.
  3. Enter the text for the post.
  4. Where you want the mention, type @ and begin typing a name. Enter at least three characters to search for suggestions.
  5. Review the suggestions and choose the matching entry labeled Page Follower.
  6. Check the mention in the post text, then save, schedule, or publish the post.

Understand the suggestions

Loomly searches LinkedIn organizations and, when the publishing target is a Company Page, followers of that Page. Suggestions can therefore include entries labeled Company Page and Page Follower. Use a Page Follower entry when adding a profile mention.

A Company Page entry and a Page Follower entry are different results. A Company Page entry identifies an organization. A Page Follower entry identifies the type of profile result that this workflow can use for a profile mention.

A suggestion list is not a directory of every LinkedIn member or every Page follower. The available results depend on the connected Company Page and the search query, so do not assume that a person can be mentioned because they appear elsewhere on LinkedIn.

When a name is not in the suggestions

First, confirm that the post targets the connected LinkedIn Company Page. Follower results are searched only for a Company Page target. Then type at least three characters of the name after @ and review the returned entries.

If the list does not include a matching Page Follower, do not treat a different LinkedIn profile as eligible. Remove the profile mention or revise the post without it. This workflow does not establish profile-mention eligibility for a personal LinkedIn publishing target.

Check eligibility before publishing

LinkedIn permits profile mentions only for followers of your connected organization page. If Loomly reports that a profile mention is invalid, remove the mention or choose an eligible Page follower before publishing.

For example, if typing @Sam returns a matching entry labeled Page Follower, select that entry instead of manually treating another LinkedIn profile as eligible. If the list contains only a Company Page or does not include the person, revise the post without that profile mention.

Related reading

For broader LinkedIn marketing guidance, see the LinkedIn Marketing: The Definitive Guide.

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