Organic reach definition: organic reach refers to the number of people who see a social media update without paid promotion.
Organic reach is decided by a platform’s internal algorithm and based on a large number of factors, most of which are only known to the platform’s employees.
There are a number of factors, however, that can prevent a marketer from achieving good levels of organic reach, such as:
Marketers have often criticized social networks for reducing organic reach in recent years. However, many people see it as a necessary way for them to survive.
Craft, schedule, & auto-post content to all your social channels, then track analytics and manage interactions from a single, easy-to-use dashboard.