Marketing
22 Feb 2022 • 7 min read
Short-Form Video: Formats, Ideas, and Platforms for Marketers
Short-form video is no longer a single format with a single time limit. It is a way of packaging an idea so a vi...
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Marketing
08 Feb 2022 • 6 min read
How to Create an Instagram Aesthetic
Does your brand have a cohesive Instagram aesthetic? Or does your Instagram profile look disjointed, unfo...
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Marketing
25 Jan 2022 • 7 min read
Marketing Automation: Getting Started as a Small Business
Is your marketing team as efficient and effective as it could possibly be? If they don’t use marketing automati...
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Marketing
21 Dec 2021 • 9 min read
How To Set A Realistic Social Media Budget
Every B2B or B2C content marketer knows that social media is a powerful – and proven – way to reach, engage, and...
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Marketing
08 Dec 2021 • 6 min read
How to Go LIVE on TikTok: Eligibility, Setup, and First-Stream Checklist
TikTok LIVE can be useful when a real-time conversation serves your audience better than a recorded post. A prod...
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Marketing
15 Nov 2021 • 7 min read
How to Drive Sales from TikTok
TikTok has over 1 billion monthly active users, was the first non-Facebook mobile app to reach 3 billion downloa...
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Marketing
26 Oct 2021 • 5 min read
Do You Need a Social Media Marketing Degree?
Digital marketing in general, and social media marketing in particular, have become ubiquitous. But if yo...
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Marketing
20 Oct 2021 • 7 min read
How to Manage Multiple Social Media Accounts
Wondering how to manage multiple social media accounts for your own brand or your agency clients? Read on. The ...
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Marketing
27 Sep 2021 • 8 min read
Creator Programs: Current Monetization Options and Eligibility
Creator programs can help creators earn from subscriptions, advertising, fan support, affiliate referrals, brand...
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Marketing
14 Sep 2021 • 9 min read
Selling Online: How to Use Social Media for Ecommerce
Social media can help people discover products, ask questions, compare options, save ideas, and return to buy la...
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Marketing
30 Jun 2021 • 7 min read
Creators Branding: How to Build Equity Doing What You Love
Are you one of the young Americans who wants to be a social media influencer? That’s what 86% of 18-38-year-olds...
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Marketing
15 Jun 2021 • 8 min read
Public Relations: How to Build and Protect Brand Reputation
Public relations is the work of building and maintaining relationships between an organization and the people af...
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