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The Best Days and Times to Post on Pinterest for Maximum Engagement

Social Media

31 Jul 2023 • 8 min read • The Loomly Team

The Best Days and Times to Post on Pinterest for Maximum Engagement

In the world of social media, strategic timing is key to unlocking the potential of your Pinterest presence. It’s essential to consistently post at the right moment to maximize your engagement and reach. As of today, there are more than 463 million monthly active users on Pinterest. Engagement on the platform occurs every second of every day.

Several factors influence the number of interactions on your Pinterest posts. Read on to learn more about user behavior on Pinterest, so you can make sure you’re maximizing the value of each Pin!

User behavior on Pinterest

Pinterest has a bunch of diverse groups of people scrolling and exploring for inspiration, ideas, and cool stuff.

Let’s dig into how these users behave on Pinterest and understand what it means for your posting strategy:

  • Diverse user base: Did you know that 76.2% of Pinterest users identify as female, while 17.2% identify as male? These users come from countries across the globe. It’s important to keep this in mind when sharing content that resonates with your audience. Knowing your ideal target audience is of the utmost importance for any social media strategy.
  • Visual-centric nature: Pinterest is all about eye candy! It’s a place where striking images, informative infographics, and visually appealing content grab attention. Make your pins pop to get people engaged.
  • Content interaction: Users don’t just passively scroll through Pinterest — they get in on the action. They create boards, pin images, and organize their finds. This means your content has a chance to go viral and reach a broader audience through repinning.
  • Unique opportunities: Pinterest offers cool opportunities for businesses and content creators. Features like Rich Pins and Pinterest SEO help you optimize your presence and get your stuff noticed. Plus, Pinterest’s chronological feed means your content has a longer lifespan, giving it more chances to be seen and engaged with.
  • Target audience values: Your audience has values and interests, so consider them when planning your posting schedule. B2B brands might have more success during workday hours, while B2C brands could rock the evening hours when people have time to spare. Give ‌people what they want when they’re most likely to engage.

What impact does Pinterest’s user behavior have on ideal posting times?

User behavior on Pinterest directly influences the optimal posting times. Pay attention to when users are most active on Pinterest to boost engagement. For some niches, morning hours are when people have some downtime and use social media. If you’re sharing meals and recipes, late afternoon might be when people are looking for dinner inspiration.

Finding the sweet spot that matches your target audience’s habits plays an important role in Pin engagement. Understanding human psychology and how users behave on Pinterest helps give you the inside scoop on the best days and times to post.

Make the most of the platform’s visual appeal and unique opportunities. Tailor your strategies to connect with your community, get your content seen, and spark meaningful interactions.

Now, let’s take a look at when is the best time to post on Pinterest.

What are the best days to share a post on Pinterest?

Regarding sharing your awesome content on Pinterest, timing is everything. Identifying the best days to capture maximum engagement can significantly impact the success of your Pinterest strategy. Let’s take a look at the most effective days for posting on Pinterest and how you can leverage this information to boost your Pinterest performance.

Research and case studies have shed light on the significance of choosing the right days to share your posts. Different industries and niches may experience variations in posting patterns, so it’s essential to find what works best for your specific audience and content.

Here’s what you should consider when posting on Pinterest each day of the week:

  1. Sunday: Kicking off the week with a Pinterest post is a smart move. Many users take advantage of their leisure time on Sundays to explore and discover new ideas. This makes it an opportune day to capture their attention.
  2. Monday: As the workweek begins, users turn to Pinterest for inspiration and motivation. Everybody hates Mondays, so it’s easy to see that a little workplace laziness can lead to procrastinating on social media. Sharing your content on Mondays can help your posts stand out and fuel users’ creativity as they start their week.
  3. Tuesday: Research suggests that Tuesday is one of the top-performing days for Pinterest engagement. Users are actively seeking ideas and inspiration, making it an excellent day to share your content and drive interactions.
  4. Wednesday: Midweek blues? Not on Pinterest! Wednesdays witnessed a surge in user activity. We’ve made it this far through the week, but we need a little break. For many, that break is a scroll through Pinterest. Take advantage of this engagement by sharing your captivating content.
  5. Thursday: Almost made it to the weekend! As you can tell by now, engagement goes down throughout the week. Many businesses and accounts, however, are focused on the weekend. This can be a great day for some niches looking to persuade and engage their audience in weekend activities.
  6. Friday: TGIF! Users often turn to Pinterest on Fridays as they look for inspiration and ideas to make the most of their weekend. They’re also busy with other leisure activities after work. Sharing your posts on Fridays can tap into this mindset and generate valuable interactions. Engagement isn’t as high as earlier in the week, though.
  7. Saturday: The weekend is in full swing, and users are spending their leisure time on other activities. Saturdays overall aren’t the most prime days to share your captivating content and engage with your audience. This is, of course, broadly speaking. For some audience groups, this isn’t the case.

While this order of days provides a general guideline, it’s important to remember that audience behavior may vary across industries and niches. Track your Pinterest Analytics to gather insights specific to your audience and adapt your posting strategy accordingly. We’ll talk more about this later.

To make the most of the best days for posting on Pinterest, here are some actionable recommendations and strategies:

  • Plan your content calendar around these high-engagement days, making sure you have fresh and captivating pins ready to go.
  • Use relevant keywords and optimize your pins for Pinterest SEO to increase their discoverability.
  • Leverage popular trends and seasonal content to align with users’ current interests and capture their attention.
  • Experiment with different types of content, such as outfit photos, food photos, and blog post pins, to cater to various user preferences.
  • Consider using a social media management tool to schedule your pins in advance, providing a consistent presence on the platform.

Understanding the best days for posting on Pinterest improves engagement, increases visibility, and builds a stronger connection with your target audience. Keep a close watch on your Pinterest Analytics to track the performance of your pins. Use the insights gained to adapt your strategy and continuously improve your presence on Pinterest.

What are the best times to share a Pinterest post each day?

Timing is a huge factor in maximizing the reach and engagement of your Pinterest posts. By understanding the best times to share your content, you can ensure that your pins are seen by a larger audience and have a better chance of generating meaningful interactions.

By sharing your pins during a more receptive period, you can capture users’ attention and tap into their active browsing habits. Let’s explore the optimal posting times for Pinterest and how you can leverage them to boost your presence on the platform.

  1. 8 pm: Sharing your pins at 8 pm is highly effective, as many users wind down their day and turn to Pinterest for inspiration and relaxation in the evening.
  2. 4 pm: Late afternoon, around 4 pm, is a prime time for Pinterest engagement. As people take a break from work or school, they often indulge in creative exploration and seek ideas on Pinterest.
  3. 9 pm: As the evening progresses, Pinterest activity tends to spike around 9 pm. Users have more leisure time and are more likely to spend it browsing and discovering new content on the platform. Posting at 9 pm can help you reach a larger audience and increase the chances of your pins being saved and shared.
  4. 3 pm: The mid-afternoon window, particularly around 3 pm, presents an opportunity to connect with users during their leisure time.
  5. 2 pm: Taking one last break during the ‌day provides another time slot to explore the platform to find inspiration or plan for their projects.
  6. 12 pm: Lunchtime is not just for satisfying hunger — it’s also a popular moment for Pinterest browsing. Posting at noon allows you to catch their attention during this time when they are seeking fresh ideas and visual content.
  7. 5 pm: The late afternoon, around 5 pm, marks another surge in Pinterest activity.
  8. 7 pm: In the early evening, around 7 pm, users often explore Pinterest to find ideas and plan for their free time.
  9. 6 pm: Users unwind after a long day, and Pinterest engagement remains steady. Sharing your pins at 6 pm allows you to reach them during this leisurely period when they are more likely to spend time exploring the platform.
  10. 10 pm: The before-bed doom scrolling. Sure, we’re not supposed to do it. But many people do.

To make the most of these optimal posting times, consider using social media management platforms like Loomly. Loomly allows you to schedule and automate your Pinterest posts, guaranteeing they go live at the most opportune moments throughout the day. Loomly suggests the best times for you to post for your audience.

By taking advantage of these social media management platforms and features, you can maintain a consistently engaging presence on Pinterest.

Experimentation and analysis are crucial to finding the best posting times for your specific audience and niche. Watch your Pinterest Analytics to gain insights into user behavior, engagement trends, and peak activity periods. By leveraging these data-driven insights, you can refine your posting schedule over time and maximize the impact of your Pinterest marketing efforts.

How to refine your Pinterest posting schedule

Finding the best days and times to share your Pinterest posts isn’t a one-size-fits-all formula. Every audience is unique, and what works for one may not work for another. That’s why it’s essential to conduct your own experiments and gather insights to identify the optimal posting schedule for your specific audience.

Screenshot of Pinterest's audience insights page

Pinterest Analytics is a valuable tool that provides important data on engagement metrics. It allows you to track the performance of your pins, including impressions, clicks, saves, and more. You can gain a deeper understanding of how your audience interacts with your content by analyzing these metrics. The patterns you identify will help inform a successful posting schedule.

Continuous monitoring and analysis are crucial in refining your posting schedule over time. It’s not a set-it-and-forget-it approach. As user behavior, trends, and preferences evolve, you need to stay agile and adjust your strategy accordingly. By regularly reviewing your analytics and keeping an eye on engagement trends, you can make informed decisions to optimize your posting times.

Tailoring your posting schedule to your specific niche, target audience, and content type is vital. Every industry and audience segment may have different preferences and habits. For example, if you’re a fashion blogger, your audience might be more active and engaged during the evening hours when they have leisure time to explore outfit ideas. On the other hand, if you’re a food blogger, posting during the late afternoon when people are looking for recipe inspiration might be more effective.

To simplify the process and optimize your posting schedule, consider using a social media management platform like Loomly. Loomly offers a range of features, including the best times to post suggestions, which can help you make data-driven decisions. By leveraging its insights and recommendations, you can save time and effort in manually analyzing data and experiment with confidence.

With Loomly, you can schedule your Pinterest posts in advance and ensure they go live at the most opportune moments for your audience. It streamlines your content creation and distribution process, allowing you to focus on creating high-quality, engaging pins that resonate with your audience.

In conclusion, conducting experiments, leveraging Pinterest Analytics, and continuously monitoring and analyzing your data are essential for refining your posting schedule. Tailor your strategy to your niche, target audience, and content type, and consider using a social media management platform like Loomly to streamline your efforts. By taking these steps, you can optimize your Pinterest presence, increase engagement, and drive meaningful results for your business or personal brand.

Maximize Pinterest Pin engagement using a social media management platform

Timing plays a vital role in maximizing engagement on Pinterest. By strategically choosing the best days and times to share your content, you can significantly increase visibility and interaction with your audience. Data-driven decision-making and experimentation are key to finding the optimal posting schedule for your unique audience. Moreover, utilizing a social media management platform like Loomly can enhance your Pinterest strategy.

Loomly is an all-in-one social media management platform that helps businesses with content creation, scheduling posts, and analytics reports across multiple channels. With Loomly, marketers can optimize their social media strategies, save time, and reach new audiences.

Don’t miss out on the full potential of Pinterest’s engagement capabilities — experience the benefits of a social media management platform, and start your free trial with Loomly today!

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