Brand Success definition: Brand Success is the comprehensive set of processes, workflows and tools marketing teams leverage to manage, nurture and amplify corporate communication.
The approach includes — but is not limited to — the following aspects of brand management:
– Ted: “I was at the CMO Con last week and Brand Success was all the rage. Are we”
– Veronica: “Yes, it’s everywhere.”
– Ted: “Are we doing it?”
– Veronica: “Our team has started looking into it.”
– Ted: “How can we move forward with?”
– Veronica: “I have heard good things about this Brand Success platform.”
– Ted: “Alright, let’s give it a try.”