Marketing
14 Oct 2019 • 1 min read
CMO Definition
What is a CMO? CMO definition: CMO is short for Chief Marketing Officer; they are the person within an organizat...
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14 Oct 2019 • 1 min read
Geofilter Definition
What Is a Geofilter? Geofilter definition: A geofilter is a graphic overlay made available according to a device...
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Marketing
13 Oct 2019 • 1 min read
Brandjacking Definition
What is Brandjacking? Brandjacking definition: brandjacking is the process of assuming the identity of a brand t...
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Marketing
13 Oct 2019 • 1 min read
Negative Advertising Definition
What is Negative Advertising? Negative advertising definition: negative advertising is a form of advertising tha...
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Marketing
10 Oct 2019 • 1 min read
Brand Penetration Definition
What is Brand Penetration? Brand penetration definition: brand penetration refers to the number of people who bu...
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10 Oct 2019 • 1 min read
Decision Maker Definition
What is a Decision Maker? Decision maker definition: decision maker refers to the person in a team who has the f...
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Marketing Definitions
10 Oct 2019 • 1 min read
Brand Performance Definition
What is Brand Performance? Brand performance definition: brand performance is the measure of a brand’s results...
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Marketing
08 Oct 2019 • 5 min read
Marketing Mix: Definition, 4 Ps, and How to Use Them
The marketing mix is a practical framework for making a coherent set of decisions about what you offer, what it ...
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Marketing
07 Oct 2019 • 1 min read
Vlogger Definition
What is a Vlogger? Vlogger definition: vlogger – short for Video Blogger – refers to a person who creates and sh...
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Social Media
07 Oct 2019 • 1 min read
Bitmoji Definition
What Is Bitmoji? Bitmoji definition: A Bitmoji is a personalized digital avatar, or personal emoji. In Snapchat,...
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29 Sep 2019 • 1 min read
Brand Knowledge Definition
What is Brand Knowledge? Brand knowledge definition: brand knowledge refers to a consumer’s understanding and re...
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Marketing
29 Sep 2019 • 1 min read
Brand Awareness Definition
What is Brand Awareness? Brand awareness definition: brand awareness refers to the ability of a target audience ...
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